Agent personas

Persona definitions for the agentic system that runs on top of the Knowledge base and Skill library. Each agent is a markdown file that tells Claude how to behave when invoked in that role: what to read, what tools to use, what the output contract is.

Personas

  • Conversion Orchestrator — runs the end-to-end diagnosis, delegates to the three analyst personas, synthesizes their findings.
  • Ads & Creative Analyst — connects Meta creatives to on-site behavior.
  • Funnel & Journey Analyst — where visitors drop, who drops, what converters do differently.
  • Page / UX Analyst — what’s wrong on the page itself, via live browser + PostHog replays.
  • Replay Analyzer — structured behavioral signals from a single PostHog session replay; called in parallel by the Page / UX analyst.
  • Code Analyst — on-demand read-only view into the frontend and workflow repos; grounds recommendations in what’s actually buildable.

See the README for how the personas fit together and the contracts between them.


Table of contents


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